Transportation Alternatives Analysis
for the
Dane County / Greater Madison
Metropolitan Area




What's New

Implementation Task Force
Begins Work in Dec 2003
Transport 2020 RFP Issued


Summary Report of OAC

Final Consultant Report
City Resolution

Study Info

Problem Statement

 Goals & Objectives

Study Corridor



Task Force Members



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GOAL 1:  Promote Efficient Land Use / Development Patterns in Madison and Dane County


  • Promote relatively compact development in Madison and other established cities and villages in Dane County.
  • Concentrate employment and other activity centers along existing and planned transit corridors (fully considering the relationship of transit and parking availability, as associated with such activity centers).
  • Promote development that combines many activities, including commercial, retail, education, recreation and housing.
  • Promote development that reuses existing sites and buildings, and that uses existing services.
  • Maintain and promote Madison, and especially the Isthmus, as the regions main activity center.

GOAL 2:  Improve Mobility for People and Goods, and Provide / Enhance Transportation Choices


  • Provide enhanced non-automobile access to homes, jobs, services and other activity centers.
  • Provide transportation options that are competitive with the automobile in terms of trip times, convenience (in the context of specific time-of-day and day-of-week trips), safety, cost (to the individual user) and comfort.
  • Increase the geographical market for transit in the study area.
  • Provide enhanced transportation options in areas outside of central Madison.
  • Support increased bicycle and pedestrian activity.

GOAL 3:  Improve and Enhance Economic Development and Employment Opportunities, and Expand Access to Jobs


  • Support strong, sustainable economic growth while also ensuring a high quality of life.
  • Increase housing opportunities for all citizens.
  • Increase employment opportunities for all citizens.
  • Enhance reverse commute options.
  • Provide greater access to special events and other destinations in the study corridor.

GOAL 4:  Enhance the Natural and Social Environment


  • Improve air quality.
  • Minimize transportation-related noise impacts.
  • Protect and, where possible, enhance environmentally sensitive areas.
  • Minimize community and neighborhood disruption.
  • Minimize negative aesthetic impacts of transportation investments and, where possible, design systems that add to the aesthetic environment.
  • Provide transportation options that reduce stress.

GOAL 5:  Develop a Cost-Effective Transportation System Improvement Strategy that Maximizes Community Consensus and Institutional Support


  • Achieve public consensus and institutional support for the preferred transportation investment strategy.
  • Design a system that provides overall benefits, including those difficult to quantify, that warrant its overall cost.
  • Include an evaluation of all costs and benefits, both quantifiable and non-quantifiable.
  • Ensure that the costs and benefits are shared equitably among citizens and governmental entities.
  • Maximize the leverage of local funds.



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