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GOALS AND OBJECTIVES
GOAL 1: Promote Efficient Land Use / Development Patterns in Madison and Dane County
Objectives:
- Promote relatively compact development in Madison and other established cities and villages in Dane County.
- Concentrate employment and other activity centers along existing and planned transit corridors (fully considering the relationship of transit and parking availability, as associated with such activity centers).
- Promote development that combines many activities, including commercial, retail, education, recreation and housing.
- Promote development that reuses existing sites and buildings, and that uses existing services.
- Maintain and promote Madison, and especially the Isthmus, as the regions main activity center.
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GOAL 2: Improve Mobility for People and Goods, and Provide / Enhance Transportation Choices
Objectives:
- Provide enhanced non-automobile access to homes, jobs, services and other activity centers.
- Provide transportation options that are competitive with the automobile in terms of trip times, convenience (in the context of specific time-of-day and day-of-week trips), safety, cost (to the individual user) and comfort.
- Increase the geographical market for transit in the study area.
- Provide enhanced transportation options in areas outside of central Madison.
- Support increased bicycle and pedestrian activity.
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GOAL 3: Improve and Enhance Economic Development and Employment Opportunities, and Expand Access to Jobs
Objectives:
- Support strong, sustainable economic growth while also ensuring a high quality of life.
- Increase housing opportunities for all citizens.
- Increase employment opportunities for all citizens.
- Enhance reverse commute options.
- Provide greater access to special events and other destinations in the study corridor.
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GOAL 4: Enhance the Natural and Social Environment
Objectives:
- Improve air quality.
- Minimize transportation-related noise impacts.
- Protect and, where possible, enhance environmentally sensitive areas.
- Minimize community and neighborhood disruption.
- Minimize negative aesthetic impacts of transportation investments and, where possible, design systems that add to the aesthetic environment.
- Provide transportation options that reduce stress.
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GOAL 5: Develop a Cost-Effective Transportation System Improvement Strategy that Maximizes Community Consensus and Institutional Support
Objectives:
- Achieve public consensus and institutional support for the preferred transportation investment strategy.
- Design a system that provides overall benefits, including those difficult to quantify, that warrant its overall cost.
- Include an evaluation of all costs and benefits, both quantifiable and non-quantifiable.
- Ensure that the costs and benefits are shared equitably among citizens and governmental entities.
- Maximize the leverage of local funds.
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